PS5 price tag will emphasize value, says Sony

Jim Ryan

Value, eh? How about a little context to go with it, Sony? We have seen the PlayStation 5 console and the games and the accessories, but the PS5 price tag is something that is still terribly foggy.

The feeling in the air is that the new console is not going to be cheap.

At least, not as cheap as some would have liked.

And the latest comments from Sony officials that have followed the unveil event only stress this fact. Because, not only is the company mum on the matter of how much its new console will cost, it is instead making vague references to its apparent value.

Which, to be honest, is a perfectly logical way to go about this.

PlayStation CEO Jim Ryan spoke to the BBC right after the event, and touched upon a lot of things — from the presentation itself to the design of the console, the exclusives, the hardware that makes it all possible, and everything in between.

When pressed about the price of the unit towards the end, he emphasized that the value proposition will be more important than ever for Sony, given the current global financial climate:

“Conventional wisdom and history show that our business is one of the more recession-proof businesses. But I think this will sharpen our need to ensure that we focus on getting the value equation right. And I emphasize value as opposed to price.

We must be more attentive than ever before to ensure that the overall value proposition in terms of the console and the games – the range of games, the quality of games, the quantity of games – makes this something that our community aspires towards.”

The PlayStation boss remains confident around the ability of the PlayStation brand to perform in these difficult times, while acknowledging the need for Sony to adapt to a rapidly changing situation.

Which is, again, perfectly logical.

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